SPRING 2004 SEMINAR SERIES
Entrepreneurship in Asian High-Tech Industries

Jeff Jacobsen
President, Applied Wireless Identifications Group 

On February 17th, 2003, Mr. Jacobsen became President of Applied Wireless (www.awid.com) . Applied is focused on the development of lower cost higher performance Multi-RFID protocol (EPC, ISO, EM Micro, Philips U-Code, etc.) RFID tag readers with improved digital antenna technology. Prior to joining Applied, Mr. Jacobsen was the founder, CEO & President of Alien Technology Corporation, a leader in low cost RFID tag development and IC assembly. Mr. Jacobsen is a active leader in the MIT Auto ID Center Consortium, now called EPC Global and operated by the UCC and EAN. Mr. Jacobsen has contributed to the current accelerated growth of the RFID industry and the global adoption of the Electronic Product Code (EPC), the fastest growing RFID supply chain and logistics standard. In December 2002 Mr. Jacobsen completed the world’s largest RFID tag contract with The Gillette Company for 500 million RFID tags.

Prior to Alien Technology, Mr. Jacobsen has been involved in three high tech start-up companies Kopin Corporation, ZyMos Corporation and ILSI; all three companies went public through an initial public offering on NASDAQ. Mr. Jacobsen received a BBA from the University of Texas at Austin with two majors and currently holds 35 US patents in IC Design, IC Assembly, Antenna fabrication and advanced Roll-to-Roll manufacturing technologies.
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