SPRING 2004 SEMINAR SERIES
Entrepreneurship in Asian High-Tech Industries

Anu Shukla
CEO, RubiconSoft, Inc.

Anu Shukla is the President and CEO of RubiconSoft. She is a serial entrepreneur who has provided the vision and strategy underlying several successful software companies in Silicon Valley. Most recently, she was the founder and CEO of Rubric, the pioneer of Enterprise Marketing Automation, which was acquired for $366M two years after initial funding. Prior to Rubric, Ms. Shukla was VP of Product Strategy and Marketing at Versata, where she created the company's Java product strategy; Chief Operating Officer at mFactory, where she raised significant capital and launched an award-winning multimedia authoring tool; and VP Marketing at Uniface, where she successfully positioned the company's enterprise products which resulted in a $433M acquisition by Compuware. She also held senior marketing positions at Unify and California Micro Devices. Ms. Shukla received a BA degree from St. Stephens College and an MBA from Youngstown State University. Ms. Shukla serves on the Board of Directors for FWE ( Forum for Women Entrepreneurs) and the Advisory Board for the Leavey School of Business, Santa Clara University.

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