Slide 31 of 62
Notes:
Well, one way is to build a channel, and we've been doing that. We've got a direct channel -- in some countries a hybrid channel, but direct --in all large countries across all of the connected population centers of the world.
And we started a long time ago with a little bit different concept, in fact probably substantially different concept than some of our competitors, because we put ourselves in the shoes of the marketers out there, our customers. And what marketers want to
