Slide 32 of 62
Notes:
That means if you build end to end a very comprehensive set of marketing services and put that in the bag of a very global direct sales force, and also put in the bag an increasingly large set of preferences data that we maintain securely but use on behal
And this slide is all about having constructed probably the Web's broadest set of marketing services out there that our sales people go and sell. So big channel, broad set of stuff.
-- By driving deep in communications, commerce & content offerings to keep consumers coming back and by understanding their consumption patterns, it also provides a powerful distribution platform for our media partners, merchant partners, and advertisers
-- Yahoo! was rated #1 for ‰gbest ad value‰h and #1 for ‰gbest environment for advertising‰h in last October‰fs issue of Advertising Age.
-- We are the only online company to offer targeted, individual client programs combining elements of communications services, direct services & media services.
-- Yahoo! and the FMO program of integrated marketing services offers global brands such as Ford Motor Co., Kmart and Proctor & Gamble opportunities to leverage online and offline leadership to build consumer relationships.
Web‰fs Widest Array of Integrated Marketing Products
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