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to joining Guidant, Jodie has worked for a number of medical device organizations
in Australia. For Mallinckrodt, Jodie was the National Sales Manager for
the medical Imaging business unit.
She later joined Johnson & Johnson where she drove the Market Development
strategy for new technologies, which included successful lobbying government
bodies for changes to standards and regulations.
Jodie joined Guidant out of the Singapore affiliate in May 1998, where
she was the Clinical and Marketing Manager, Asia. This role was key in
charting the Clinical Strategy, which played a part in the overall plan
for success in Asia. On the marketing side, Jodie brought about
processes for establishing greater success in creating consistent marketing
message across Asia and married the clinical image of Guidant Asia into
the marketing messages.
On moving to the US at the beginning of 2000, Jodie was appointed the
Global Group Manager for Radiation Therapy. In this role, Jodie crafted
the Radiation strategy for international markets. Later she was then appointed
the Global Group Manager for Drug Eluting Stents where she drove the strategy
the program, including Product Development needs, as well as the overarching
messages for Guidant's for Drug Eluting Stents strategy.
Most recently, Jodie has been responsible for Guidant's Customer Intimacy
strategy, focusing on Key Opinion Leader strategies.
Jodie received a bachelor of Diploma in Nuclear Medicine from Sydney Technical
College in Australia as well as a Bachelor of Health Administration from
the University of New South Wales, Australia. In 1996 she was awarded
her MBA from University of Technology, Sydney.
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