Courses & Events
Crowdfunding and the Global Transformation of Consumer Product Makers in Asia
Thursday, Oct 29, 2020
04:30 pm - 05:50 pm
Crisis usually brings about change. The U.S.-China trade war that exacerbated in 2018-19, led to an “existential crisis” to a lot of Chinese companies that have been selling consumer products to the U.S. for decades. With the drastic increase of tariffs, the traditional model of selling through a distribution “middelman” with low-margin was no longer financially sustainable. Companies then had to get creative in finding new ways to approach commerce.
How did they do it? Crowdfunding.
In this seminar, we will be taking a closer look at how traditional consumer product manufacturers in Asia transformed their method of consumer outreach by leveraging crowdfunding as a way to launch their products, presell intelligently, and build a global brand.
To view presenter slides, please go here for Lu Li’s and here for Ray Chan’s.
Details
All seminars will be held online via Zoom, 4:30 PM -5:50 PM, with informal networking following until about 6:30 PM (PST). REGISTER below for the entire series*.
Register in advance:
https://stanford.zoom.us/meeting/register/tJIldu6srDsjG9yX-9Mhl6v2VCtCcBUhSLYo
After registering, you will receive a confirmation email containing information about joining the meeting.
*You may cancel your registration at any time and attend only the sessions you wish.
The series is available to Stanford students for credit; register for EASTASN 402A “Topics in International Technology Management,” also cross-listed as EE-402A and EALC-402A, 1 unit S/NC.
Speakers
Ms. Lu Li
General Manager, Global Strategy, Indiegogo
Lu is the General Manager of Global Strategy at Indiegogo, a global crowdfunding platform that helps creators bring their ideas to life and reach their first customers. Since joining Indiegogo, Lu has built a team in both San Francisco and Shenzhen to help creators from Greater China bring their products to a wider, global audience, raising over $260M in funds on Indiegogo to date.
In 2020, Lu also started to lead Indiegogo’s growth to new markets with exciting initial results in Japan and Korea. The vision is to make Indiegogo the platform of choice for APAC creators looking to launch their brand to the world.
Before taking on crowdfunding, Lu worked in digital marketing, broadcast media, and was a well-known “influencer” English lecturer, with hundreds of students across the country.
Lu received her B.S. in Media, Culture, Communications from NYU and M.A. in East Asian Studies in Psychology & Marketing from Stanford University, where she did extensive research on how consumers react to advertising emotional appeal differently across cultures.
Mr. Ray Chan
International E-Commerce Manager, Midea RAC
