B2C Startups in China


Courses & Events

B2C Startups in China

Tuesday, Apr 16, 2024

04:30 pm - 05:50 pm

Please join us for our 2024 Spring seminar series on “Entrepreneurship in Asian High-Tech Industries.” Each year, this series surveys the most recent trends, patterns, and challenges of entrepreneurship in Asia and their relevance to Silicon Valley and the U.S.

On April 16th, Yeelight’s CEO, Eric Jiang, will talk with US-ATMC Director Dr. Richard B. Dasher on consumer markets at present in China and what might be important for startup company success in B2C markets there.

Our seminars are being offered in a hybrid format. 

To attend in-person, please register at https://www.eventbrite.com/e/b2c-startups-in-china-tickets-862414152947.

To attend by Zoom, please register at https://stanford.zoom.us/meeting/register/tJIsf-GrpjsjG9E0Dn6064S7fgf6zPDLT6So. This will register your for the entire series. You may cancel at anytime.



  • Stanford University, Bishop Auditorium, 518 Memorial Way, Stanford, CA 94305 [Google Map]

Parking options:

  • Memorial Way, Stanford, CA 94305 [Google Map]
  • Lasuen St. and Roth Way, Stanford, CA 94305 [Google Map]
  • Please check parking signs carefully to ensure that permitted parking (A or C) and metered spaces are free after 4:00 pm. Paid parking is enforced around The Oval until 6:00 pm.


Zhaoning "Eric" Jiang

Co-Founder and CEO, Yeelight Technologies

Zhaoning “Eric” Jiang is Co-Founder and CEO of Yeelight Technologies since 2013 and is currently a visiting scholar at the US-Asia Technology Management Center for 2024-2025. Yeelight is a leading brand in smart lighting and control systems, shipping 10 million connected lighting products around the world every year. Eric is passionate about enhancing the lighting experience through cutting-edge technology and stylish design, while prioritizing sustainability. Before Yeelight, Eric worked in Alcatel-Lucent and Hisense Group as a software engineer. He holds both an MS and BS in Electrical Engineering from the Ocean University of China.



Seminar Slides

Slides from the seminar are available in a variety of formats for you to download. Click the links below to open or download the slide files.


Seminar Video

Sign up to our e-mail newsletter for the latest information on courses, events, and insights.

Sign Up