Courses & Events
Scaling up a Successful B2C Business in Korea
Tuesday, May 26, 2026
04:30 pm - 05:50 pm
Victor Ching, Founder and CEO of Miso, will discuss the evolution of one of Korea’s largest home services platforms, which has connected over 1.5 million households with more than 100,000 service providers and facilitated over 13 million bookings.
He will share the origin story of Miso, including how the company identified and scaled opportunities in the on-demand home services market, and how it grew into a platform often described as the “Amazon of home services” in Korea. Victor will cover the company’s fundraising journey, operational challenges, and key decisions that enabled large-scale growth to over $1.5 billion in transaction volume. He’ll also share his perspectives on the Korean startup ecosystem and opportunities for future global expansion of home service platforms.
Dr. Richard Dasher, Director of US-ATMC, will serve as moderator.
Registration:
- To attend in-person, please RSVP here.
- To attend by Zoom, please register here.
Details
Agenda:
- 4:30 pm – 5:50 pm Discussion and Audience Q&A
- 5:50 pm – 6:40 pm Networking reception over light refreshments
Venue:
- Stanford University, Bishop Auditorium, 518 Memorial Way, Stanford, CA 94305 [Google Map]
Parking options:
- Memorial Way, Stanford, CA 94305 [Google Map]
- Lasuen St. and Roth Way, Stanford, CA 94305 [Google Map]
- Please check parking signs carefully to ensure that permitted parking (A or C) and metered spaces are free after 4:00 pm. Paid parking is enforced around The Oval until 6:00 pm.
Speakers
Victor Ching
Founder & CEO, Miso
Victor Ching is the 
Founder & CEO of Miso, a technology marketplace making it as easy to book services as to buy products online, in South Korea. He previously served as Chief Product Officer at Delivery Hero Korea (IPO), where he co-founded Yogiyo. Victor also co-founded the loyalty platform Spoqa/Dodo Point (sold to Yanolja) and dating app Chinchin (failure).
Miso is a leading South Korean platform for booking home services. They have served more than 1.5 million households and worked with more than 100,000 service providers through more than 13 million bookings. They have processed more than $1.5 billion in transaction volume. Miso is the first Y Combinator company that focused solely on the domestic Korean market.
