Erina Kai is a visiting scholar at the US-Asia Technology Management Center for 2018-2019. In the program, she is researching how large enterprises can adopt open-innovation in order to prepare for future changes in its business environment.
Ms. Kai began working for Bridgestone in 2012 as a consumer researcher in the field of corporate strategy, branding and marketing. Since 2017 she has been involved with Bridgestone’s new business development and now serves as an assistant manager in their data solution development department.
Before joining Bridgestone, Ms. Kai was a marketing consultant/researcher at a marketing consulting firm where she mainly worked with fast-moving consumer goods (FMCG) industry clients. She later joined one of the world’s largest FMCG companies as a consumer researcher. Her experience as a marketing consultant and consumer researcher strengthen her expertise in seeing business or services from the customer’s point of view.
Ms. Kai has written a number of publications on psychology and marketing. She has also written chapters in several psychology textbooks and specialized books.
Ms. Kai received her M.A. in Psychology from the Graduate School of Humanities at Gakushuin University.